Boots

posters & leaflets

Few people realise that pharmacists train for at least 3 years, and are far more knowledgeable about drugs than any GP. By introducing consumers to intriguing facts about the human body we hoped to get pharmacists and customers talking.

The final posters followed the blue leaflets - in synergy with Boot's own pack designs - but we also presented the green variations below as they were warmer and had more charm.