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Pensions campaign


Our aim here was to promote pensions based on the idea that expertise takes time. The illustrations may refer to a famous chef, artist and sculptor, but the theme is very clear. To do a job well you need to put the hours in.

The tone is slightly warmer than you might usually expect, humanising wealth creation in a way everyone can understand.


(Originally this concept was developed for another pensions provider, but they fell from grace, so this is a mock up of how it might look.)

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