Our aim here was to promote pensions based on the idea that expertise takes time. The illustrations may refer to a famous chef, artist and sculptor, but the theme is very clear. To do a job well you need to put the hours in.
The tone is slightly warmer than you might usually expect, humanising wealth creation in a way everyone can understand.
(Originally this concept was developed for another pensions provider, but they fell from grace, so this is a mock up of how it might look.)