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Outdoor & Press

A few ads from the 'made to move' series, demonstrating how Shell V Power protects your engine and makes for a smoother drive. The copy strikes a fine balance between appealing to petrol heads, who care about performance, and the rest of us, who want to enjoy the ride.

The Ferrari was meant to morph into a toy car to illustrate the feeling you get when you get behind the wheel, returning to that child like state when you're hard pushed not to say 'Weeee'.. Ferrari, however, had other ideas.

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