jointhedots

Octopus investments are not afraid to do things differently. In what is a traditionally grey landscape, punctuated by pictures of rugged types climbing mountains at 'peak performance', Octopus are happy to do something disruptive. Their products are innovative, so why not their ads? 

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The key take out here is that a part investment in property with Octopus can be turned into cash very quickly - bricks and mortar can be made liquid. These scamps show that finance can be discussed in a way that overturns conservative norms. For an example of the clients more quirky tone of voice please scroll down the page. 

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The ideas below are arranged in two phases:

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Phase 1 shows the first 4 ideas as scamps with sample copy.

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Phase 2 shows the idea refined with two new executions and the final ad.

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