Octopus investments are not afraid to do things differently. In what is a traditionally grey landscape, punctuated by pictures of rugged types climbing mountains at 'peak performance', Octopus are happy to do something disruptive. Their products are innovative, so why not their ads?
The key take out here is that a part investment in property with Octopus can be turned into cash very quickly - bricks and mortar can be made liquid. These scamps show that finance can be discussed in a way that overturns conservative norms. For an example of the clients more quirky tone of voice please scroll down the page.
The ideas below are arranged in two phases:
Phase 1 shows the first 4 ideas as scamps with sample copy.
Phase 2 shows the idea refined with two new executions and the final ad.