Press and radio
Winterthur were the second largest pensions provider in Europe, but awareness among the general public was poor. We came up with a campaign that turned that on its head by addressing that very fact head on. The idea being that if you hadn't heard of them, or to be more precise, if your financial advisor hadn't heard of them, they weren't 'up to the job'. In which case you might need to look elsewhere.
By making a positive out of a negative we hoped to disrupt the market and garner attention for the brand. Unfortunately we didn't win the pitch.
Soon after Winterthur were bought by AXA.